{"id":731,"date":"2017-11-14T02:05:50","date_gmt":"2017-11-14T02:05:50","guid":{"rendered":"https:\/\/votemoscr.com\/?p=731"},"modified":"2017-11-14T03:51:41","modified_gmt":"2017-11-14T03:51:41","slug":"como-analizar-la-actividad-politica-en-facebook","status":"publish","type":"post","link":"https:\/\/votemoscr.com\/2018\/como-analizar-la-actividad-politica-en-facebook\/","title":{"rendered":"\u00bfC\u00f3mo analizar la actividad pol\u00edtica en Facebook?"},"content":{"rendered":"<div id=\"pl-731\"  class=\"panel-layout\" ><div id=\"pg-731-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-731-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-731-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-731-0-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h3 class=\"widget-title\">\u00bfC\u00f3mo analizar la actividad pol\u00edtica en Facebook?<\/h3>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>El Programa Estado de la Naci\u00f3n (PEN), est\u00e1 recopilando las publicaciones de los candidatos en sus p\u00e1ginas oficiales de Facebook, y los comentarios de la gente desde el 1 de enero del 2017. El objetivo es realizar una primera aproximaci\u00f3n sobre la deliberaci\u00f3n pol\u00edtica en esta red social.<\/p>\n<p>\u00bfC\u00f3mo analizar este material? Lo m\u00e1s com\u00fan es la medici\u00f3n del volumen de informaci\u00f3n que se genera en la p\u00e1gina de cada candidato en su red social. Entre los indicadores que se registran para ello est\u00e1n los \u201cme gusta\u201d (likes en ingl\u00e9s), \u201ccompartir\u201d (shares), y la cantidad de comentarios, entre otros. Todo esto es conocido como \u201cruido en redes\u201d, o volumen de interacci\u00f3n.<\/p>\n<p>Pero, \u00bfes el candidato con m\u00e1s \u201cruido en redes\u201d al que le va mejor en una elecci\u00f3n? No necesariamente. Por ello es central identificar qu\u00e9 tipo de interacciones tiene la gente con ese candidato.<\/p>\n<p>El gr\u00e1fico a continuaci\u00f3n muestra la cantidad de comentarios para los tres precandidatos con p\u00e1gina oficial en Facebook durante la convenci\u00f3n interna del Partido Liberaci\u00f3n Nacional (PLN). En color se marca el tipo de interacci\u00f3n: en verde cuando la gente escribi\u00f3 mensajes positivos hacia el candidato, y en rojo cuando fueron negativos.<\/p>\n<p>Jos\u00e9 Mar\u00eda Figueres Olsen fue el que obtuvo mayor volumen de interacciones con 23.176 comentarios. No obstante, al realizar un an\u00e1lisis sobre el tono de cada mensaje es claro que la mayor\u00eda de ellos fueron de tipo negativo. Por el contrario, el mejor balance lo obtuvo Antonio \u00c1lvarez Desanti. Aunque solo registr\u00f3 5.064 comentarios, la mayor\u00eda de ellos fueron de tipo positivo.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-731-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-731-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-731-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-731-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-731-1-1-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"1\" ><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"541\" src=\"https:\/\/votemoscr.com\/2018\/wp-content\/uploads\/sites\/2\/2017\/11\/SentimientosPLN-700x541.jpg\" class=\"image wp-image-727  attachment-large size-large\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/votemoscr.com\/2018\/wp-content\/uploads\/sites\/2\/2017\/11\/SentimientosPLN-700x541.jpg 700w, https:\/\/votemoscr.com\/2018\/wp-content\/uploads\/sites\/2\/2017\/11\/SentimientosPLN-250x193.jpg 250w, https:\/\/votemoscr.com\/2018\/wp-content\/uploads\/sites\/2\/2017\/11\/SentimientosPLN-768x593.jpg 768w, https:\/\/votemoscr.com\/2018\/wp-content\/uploads\/sites\/2\/2017\/11\/SentimientosPLN-120x93.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div id=\"pgc-731-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-731-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-731-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-731-2-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-731-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Predecir el resultado de la elecci\u00f3n interna del PLN s\u00f3lo con la cantidad de ruido generado en redes hubiera sido insuficiente. Los datos habr\u00edan dado como ganador a Jos\u00e9 Mar\u00eda Figueres. Sin embargo, el vencedor en la elecci\u00f3n del 2 de abril fue Antonio \u00c1lvarez Desanti.<\/p>\n<p>En suma, el an\u00e1lisis ac\u00e1 presentado es un ejemplo de lo que se pretende realizar con las redes sociales: producir mejor informaci\u00f3n para entender c\u00f3mo interact\u00faan los electores con cada uno de los candidatos a trav\u00e9s de Facebook.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-731-2-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>El Programa Estado de la Naci\u00f3n (PEN), est\u00e1 recopilando las publicaciones de los candidatos en sus p\u00e1ginas oficiales de Facebook, y los comentarios de la gente desde el 1 de enero del 2017. El objetivo es realizar una primera aproximaci\u00f3n sobre la deliberaci\u00f3n pol\u00edtica en esta red social. \u00bfC\u00f3mo analizar este material? Lo m\u00e1s com\u00fan [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"table_tags":[],"ppma_author":[13],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo analizar la actividad pol\u00edtica en Facebook? - VotemosCR v2018<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/votemoscr.com\/2018\/como-analizar-la-actividad-politica-en-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo analizar la actividad pol\u00edtica en Facebook? - VotemosCR v2018\" \/>\n<meta property=\"og:description\" content=\"El Programa Estado de la Naci\u00f3n (PEN), est\u00e1 recopilando las publicaciones de los candidatos en sus p\u00e1ginas oficiales de Facebook, y los comentarios de la gente desde el 1 de enero del 2017. 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Lo m\u00e1s com\u00fan [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/votemoscr.com\/2018\/como-analizar-la-actividad-politica-en-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"VotemosCR v2018\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-14T02:05:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-14T03:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/votemoscr.com\/2018\/wp-content\/uploads\/sites\/2\/2017\/11\/SentimientosPLN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steffan G\u00f3mez-Campos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steffan G\u00f3mez-Campos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/votemoscr.com\/2018\/como-analizar-la-actividad-politica-en-facebook\/\",\"url\":\"https:\/\/votemoscr.com\/2018\/como-analizar-la-actividad-politica-en-facebook\/\",\"name\":\"\u00bfC\u00f3mo analizar la actividad pol\u00edtica en Facebook? 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